"Working with Alex was a tremendous joy. With his passion and energy, he got us TO where we are now. His vision gave us the youthful boost the network needed at the time. His campaign pretty much redefined our brand the way we wanted it."

       - Sylvie Desjardins, TeleQuebec

The network wanted to re-brand itself as a more dynamic, young option to the audience. Results were great, in a matter of months after airing, the demographic rejuvenated. In this sense; the commercials directly increased viewership.  

Running time: 1:30

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